Elevating beauty into a signature experience.

Year

2025

Client

Daftary Architects

Timeframe

5 weeks

In a market saturated with transactional beauty services, Sohni set out to create something more personal, refined, and memorable. Built for modern women who value both elegance and individuality, the brand reimagines beauty as an experience rather than a service. Artifexx partnered with Sohni to create a visual identity that captures sophistication, confidence, and timeless femininity.

In a market saturated with transactional beauty services, Sohni set out to create something more personal, refined, and memorable. Built for modern women who value both elegance and individuality, the brand reimagines beauty as an experience rather than a service. Artifexx partnered with Sohni to create a visual identity that captures sophistication, confidence, and timeless femininity.

The Opportunity

The luxury beauty market is increasingly crowded with service providers competing on trends, pricing, and social media visibility. Sohni had the opportunity to position itself differently not as a makeup service, but as a premium beauty experience rooted in trust, artistry, and personal transformation.

The luxury beauty market is increasingly crowded with service providers competing on trends, pricing, and social media visibility. Sohni had the opportunity to position itself differently not as a makeup service, but as a premium beauty experience rooted in trust, artistry, and personal transformation.

Our approach

We built a brand system that reflects sophistication without feeling distant. Through refined typography, elegant visual language, and a carefully balanced aesthetic, we positioned Sohni as a modern luxury beauty brand that feels both aspirational and approachable. Every touchpoint was designed to reinforce exclusivity, confidence, and timeless elegance.

We built a brand system that reflects sophistication without feeling distant. Through refined typography, elegant visual language, and a carefully balanced aesthetic, we positioned Sohni as a modern luxury beauty brand that feels both aspirational and approachable. Every touchpoint was designed to reinforce exclusivity, confidence, and timeless elegance.

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