Elevating Beauty Into a Signature Experience
Year
2025
Client
Sohni
Timeframe
5 weeks
Sohni is a premium makeup services brand built for women who value elegance, confidence, and individuality. The ambition was to move beyond transactional beauty services by creating a brand identity centred around trust, artistry, and memorable personal experiences.
Sohni is a premium makeup services brand built for women who value elegance, confidence, and individuality. The ambition was to move beyond transactional beauty services by creating a brand identity centred around trust, artistry, and memorable personal experiences.
The Obstacle
The beauty industry is increasingly crowded with brands competing on trends, pricing, and visibility. Sohni needed a brand strategy that positioned it as a premium beauty experience rather than simply another makeup service.
The beauty industry is increasingly crowded with brands competing on trends, pricing, and visibility. Sohni needed a brand strategy that positioned it as a premium beauty experience rather than simply another makeup service.
The Outcome
We created a refined visual identity system combining elegant typography, sophisticated aesthetics, and timeless design principles. The result is a luxury beauty brand that feels aspirational yet approachable while reinforcing confidence across every customer interaction.
We created a refined visual identity system combining elegant typography, sophisticated aesthetics, and timeless design principles. The result is a luxury beauty brand that feels aspirational yet approachable while reinforcing confidence across every customer interaction.
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