Legacy, Carved In Marble
Year
2025
Client
Artefactia
Timeframe
6 weeks
Artefactia had already launched once, with a logo, a website, and months of paid ads behind them. None of it worked. The identity was built with no real strategy, and it showed generic visuals that said nothing about what the brand actually was, a luxury marble art house creating handcrafted pieces for high end interiors and hospitality spaces. Six months of ad spend brought zero sales, because the brand behind the product wasn't strong enough to earn trust at the price point it needed.
Artefactia had already launched once, with a logo, a website, and months of paid ads behind them. None of it worked. The identity was built with no real strategy, and it showed generic visuals that said nothing about what the brand actually was, a luxury marble art house creating handcrafted pieces for high end interiors and hospitality spaces. Six months of ad spend brought zero sales, because the brand behind the product wasn't strong enough to earn trust at the price point it needed.
The Obstacle
We rebuilt Artefactia from positioning up, starting with a refined wordmark and monogram and a full visual identity system rooted in the material itself, using marble textures, a warm stone and gold palette, and tactile luxury cues throughout. A complete brand guidelines system kept everything consistent across every touchpoint. Since Artefactia's real growth runs through hospitality partnerships, we also built dedicated pitch collateral made specifically to present the brand to hotel groups and premium interior clients.
We rebuilt Artefactia from positioning up, starting with a refined wordmark and monogram and a full visual identity system rooted in the material itself, using marble textures, a warm stone and gold palette, and tactile luxury cues throughout. A complete brand guidelines system kept everything consistent across every touchpoint. Since Artefactia's real growth runs through hospitality partnerships, we also built dedicated pitch collateral made specifically to present the brand to hotel groups and premium interior clients.
The Outcome
The brand finally matches the quality of its products itself. Artefactia is now positioned to actively pitch major hospitality groups, including names like Hyatt and Radisson, along with premium clients across the UK and US, conversations the old identity could never open.
The brand finally matches the quality of its products itself. Artefactia is now positioned to actively pitch major hospitality groups, including names like Hyatt and Radisson, along with premium clients across the UK and US, conversations the old identity could never open.
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