Reimagining A Modern Food & Beverage Brand

Year

2026

Client

Twisted

Timeframe

4 weeks

Twisted is a contemporary food and beverage brand built for a generation that values personality as much as product. In a category crowded with predictable experiences, the ambition was to create something playful, memorable, and culturally relevant. Artifexx partnered with Twisted to develop a strategic brand foundation and identity system capable of turning everyday coffee moments into lasting brand connections.

Twisted is a contemporary food and beverage brand built for a generation that values personality as much as product. In a category crowded with predictable experiences, the ambition was to create something playful, memorable, and culturally relevant. Artifexx partnered with Twisted to develop a strategic brand foundation and identity system capable of turning everyday coffee moments into lasting brand connections.

The Opportunity

The modern coffee category has become increasingly crowded, with many brands relying on similar aesthetics and product-led communication. While quality remains essential, younger audiences are increasingly drawn to brands that offer personality, emotional connection, and a clear point of view. This created an opportunity for Twisted to establish a distinctive position combining exceptional products with an identity designed to create recognition, conversation, and loyalty.

The modern coffee category has become increasingly crowded, with many brands relying on similar aesthetics and product-led communication. While quality remains essential, younger audiences are increasingly drawn to brands that offer personality, emotional connection, and a clear point of view. This created an opportunity for Twisted to establish a distinctive position combining exceptional products with an identity designed to create recognition, conversation, and loyalty.

Our approach

We developed a strategic positioning centered around curiosity, self-expression, and everyday delight. Rather than following conventional coffee brand cues, we created an identity system that embraced character, warmth, and a sense of unexpectedness. From visual identity and packaging to customer touchpoints, every element was designed to feel recognisable, culturally relevant, and scalable across physical and digital environments.

We developed a strategic positioning centered around curiosity, self-expression, and everyday delight. Rather than following conventional coffee brand cues, we created an identity system that embraced character, warmth, and a sense of unexpectedness. From visual identity and packaging to customer touchpoints, every element was designed to feel recognisable, culturally relevant, and scalable across physical and digital environments.

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