Engineered Like Architecture
Year
2025
Client
Daftary Architects
Timeframe
5 weeks
Daftary Architects had just a logo, generic, with no strategy, no verbal identity, no visual system behind it. This made it difficult for the studio to stand out in a competitive market or attract the caliber of clients their work deserved. Their identity didn't reflect the premium, modern architecture and interiors they were actually designing.
Daftary Architects had just a logo, generic, with no strategy, no verbal identity, no visual system behind it. This made it difficult for the studio to stand out in a competitive market or attract the caliber of clients their work deserved. Their identity didn't reflect the premium, modern architecture and interiors they were actually designing.
The Obstacle
We built Daftary's brand identity from the ground up, starting with strategy and positioning before moving into visual and verbal identity. The goal was an identity that finally matched the precision and quality already present in their architectural work, something that could hold its own in front of premium clients rather than get overlooked.
We built Daftary's brand identity from the ground up, starting with strategy and positioning before moving into visual and verbal identity. The goal was an identity that finally matched the precision and quality already present in their architectural work, something that could hold its own in front of premium clients rather than get overlooked.
The Outcome
The new identity gave Daftary a clear sense of who they are and why they matter in their market. Their visual identity has become a reference point for clients and at architecture industry events, and the studio has been growing rapidly since the rebrand. The team was especially struck by how much dedication, simplicity, and transparency Artifexx brought to the process throughout.
The new identity gave Daftary a clear sense of who they are and why they matter in their market. Their visual identity has become a reference point for clients and at architecture industry events, and the studio has been growing rapidly since the rebrand. The team was especially struck by how much dedication, simplicity, and transparency Artifexx brought to the process throughout.
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