Reimagining Skincare Through Self-Expression

Bespoke Skincare & Cosmetics Brand Identity Case Study By Artifexx Designs

Year

2026

Client

Sisme

Timeframe

6 weeks

Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel more personal than clinical. Built for a generation that values authenticity and individuality, the ambition was to create a brand identity that encourages confidence, self-expression, and genuine connection with its community.

Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel more personal than clinical. Built for a generation that values authenticity and individuality, the ambition was to create a brand identity that encourages confidence, self-expression, and genuine connection with its community.

The Obstacle

The skincare industry is dominated by similar wellness aesthetics and scientific messaging. Sisme needed a distinctive visual identity that reflected its human-first philosophy while appealing to Gen Z consumers seeking brands that feel approachable, memorable, and emotionally relevant.

The skincare industry is dominated by similar wellness aesthetics and scientific messaging. Sisme needed a distinctive visual identity that reflected its human-first philosophy while appealing to Gen Z consumers seeking brands that feel approachable, memorable, and emotionally relevant.

The Outcome

We created a brand identity system centred around individuality, confidence, and accessibility. Through expressive typography, soft forms, and a thoughtful colour palette, Sisme became a skincare brand that feels premium without feeling distant, helping it stand apart in a highly competitive category.

We created a brand identity system centred around individuality, confidence, and accessibility. Through expressive typography, soft forms, and a thoughtful colour palette, Sisme became a skincare brand that feels premium without feeling distant, helping it stand apart in a highly competitive category.

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