Reimagining Skincare Through Self-Expression
Year
2026
Client
Sisme
Timeframe
6 weeks
Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel more personal than clinical. Built for a generation that values authenticity and individuality, the ambition was to create a brand identity that encourages confidence, self-expression, and genuine connection with its community.
Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel more personal than clinical. Built for a generation that values authenticity and individuality, the ambition was to create a brand identity that encourages confidence, self-expression, and genuine connection with its community.
The Obstacle
The skincare industry is dominated by similar wellness aesthetics and scientific messaging. Sisme needed a distinctive visual identity that reflected its human-first philosophy while appealing to Gen Z consumers seeking brands that feel approachable, memorable, and emotionally relevant.
The skincare industry is dominated by similar wellness aesthetics and scientific messaging. Sisme needed a distinctive visual identity that reflected its human-first philosophy while appealing to Gen Z consumers seeking brands that feel approachable, memorable, and emotionally relevant.
The Outcome
We created a brand identity system centred around individuality, confidence, and accessibility. Through expressive typography, soft forms, and a thoughtful colour palette, Sisme became a skincare brand that feels premium without feeling distant, helping it stand apart in a highly competitive category.
We created a brand identity system centred around individuality, confidence, and accessibility. Through expressive typography, soft forms, and a thoughtful colour palette, Sisme became a skincare brand that feels premium without feeling distant, helping it stand apart in a highly competitive category.
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