Reimagining Skincare Through Self-Expression

Year

2026

Client

Sisme

Timeframe

6 weeks

Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel personal rather than clinical. Built for a generation that values authenticity and individuality, the brand needed an identity that could carry confidence, self-expression, and genuine connection with its community.

Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel personal rather than clinical. Built for a generation that values authenticity and individuality, the brand needed an identity that could carry confidence, self-expression, and genuine connection with its community.

The Obstacle

Most skincare brands lean on the same wellness aesthetics and clinical language. Sisme needed a distinctive visual identity rooted in a human-first philosophy, something that felt approachable, memorable, and emotionally relevant to a Gen Z audience rather than another sterile beauty brand.

Most skincare brands lean on the same wellness aesthetics and clinical language. Sisme needed a distinctive visual identity rooted in a human-first philosophy, something that felt approachable, memorable, and emotionally relevant to a Gen Z audience rather than another sterile beauty brand.

The Outcome

We built a brand identity system centered on individuality, confidence, and accessibility. Through expressive typography, soft forms, and a considered colour palette, Sisme reads as a skincare brand that feels premium without feeling distant.

We built a brand identity system centered on individuality, confidence, and accessibility. Through expressive typography, soft forms, and a considered colour palette, Sisme reads as a skincare brand that feels premium without feeling distant.

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Reimagining Skincare Through Self-Expression

Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel personal rather than clinical. Built for a generation that values authenticity and individuality, the brand needed an identity that could carry confidence, self-expression, and genuine connection with its community.

The Obstacle

Most skincare brands lean on the same wellness aesthetics and clinical language. Sisme needed a distinctive visual identity rooted in a human-first philosophy, something that felt approachable, memorable, and emotionally relevant to a Gen Z audience rather than another sterile beauty brand.

The Outcome

We built a brand identity system centered on individuality, confidence, and accessibility. Through expressive typography, soft forms, and a considered colour palette, Sisme reads as a skincare brand that feels premium without feeling distant.

Discover other projects

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