Reimagining Skincare Through Self-Expression

Year
2026
Client
Sisme
Timeframe
6 weeks
Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel personal rather than clinical. Built for a generation that values authenticity and individuality, the brand needed an identity that could carry confidence, self-expression, and genuine connection with its community.
Sisme is a modern skincare brand founded by two sisters who wanted skincare to feel personal rather than clinical. Built for a generation that values authenticity and individuality, the brand needed an identity that could carry confidence, self-expression, and genuine connection with its community.
The Obstacle
Most skincare brands lean on the same wellness aesthetics and clinical language. Sisme needed a distinctive visual identity rooted in a human-first philosophy, something that felt approachable, memorable, and emotionally relevant to a Gen Z audience rather than another sterile beauty brand.
Most skincare brands lean on the same wellness aesthetics and clinical language. Sisme needed a distinctive visual identity rooted in a human-first philosophy, something that felt approachable, memorable, and emotionally relevant to a Gen Z audience rather than another sterile beauty brand.

The Outcome
We built a brand identity system centered on individuality, confidence, and accessibility. Through expressive typography, soft forms, and a considered colour palette, Sisme reads as a skincare brand that feels premium without feeling distant.
We built a brand identity system centered on individuality, confidence, and accessibility. Through expressive typography, soft forms, and a considered colour palette, Sisme reads as a skincare brand that feels premium without feeling distant.


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